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2020

Covid-19: This Is The New Normal

Blog

It’s true…because of Covid-19 this is the new normal…welcome!

This is the new normal thanks to Covid-19 – you should be prepared. Your voice talent should too.

The good news – we’ve already been doing it. The bad news…nobody knows what next!

What does the new normal mean in terms of marketing? Great question.

Here’s a little joke I heard – if April/May/June you could interview January you (think about what you’d tell yourself 6 months ago about the past few?) Anyway, one of the punchlines of this joke was BUY STOCK IN ZOOM!! So many meetings are happening via Zoom – BECAUSE BUSINESS IS NOT SHUTTING DOWN! Marketing is still happening – it’s just happening differently now…and it’s not going to change anytime soon (maybe not until 2021.)

What does that mean for your voice talent?

a) It means they MUST have a personal studio – MUST!!! Many studios are shutting down because it’s very difficult to sanitize a mic – ya know?

b) It means the talent must have a digital way to connect with the client (SourceConnect, ISDN, ipDTL, Skype, Zoom, SessionLink Pro, ConnectionOpen or even a phone patch.) I prefer SourceConnect myself.

c) Be more flexible! You’re working from home, the campground, the beach, the in-laws & any other place…so embrace it.

d) This is for anyone but you need great internet! I was at the lake & there was no internet because of location – I did sessions via hotspot because as they say – the show must go on!

How can you prepare for the new normal? I read a great article from the World Economic Forum – to discuss…click their logo to take you there.

World Economic Forum
Click here to read the interesting article about how this is the new normal and you should already be ok with it.

Interesting right?

In a nutshell – what is the new normal? It’s what you’re doing now & have been for the past 3 months. It’s NORMAL. You must market. You must continue to create. Business will (and must) continue. Things are just different now. That’s ok…if you’re prepared for it because it is after COVID-19: THE NEW NORMAL!

Filed Under: Blog Tagged With: 2020, Canada, Covid-19, Daily, Digital, Global, International, New Normal, Pandemic, US

Welcome To 2020 – Now It’s Time To Get Back To Work

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Where did the holiday’s go? Now that 2019 is over, it’s time to get back to work in 2020!

That’s good & bad!

Let’s look at why it’s bad:

  1. You’re supposed reflect on the previous year & grow – if you haven’t reflected by now…it may be a little too late to start 2020 off on a new foot.
  2. If you’re like me, I really hate how blah January is…of course as I write this I look out my window & see sun (what a shock.)
  3. I almost forgot this one…TAXES! ‘Nuff said.

Why is it good?

  1. You can still start working out to lose weight like you said you were going to do in your New Year’s Resolution – BTW…the gyms are PACKED right now!
  2. Everything is new! New month…new beginnings…it’s new! Just like that new car you wanted to buy last year…but didn’t.
  3. HERE’S THE BIG ONE – now that you’ve past the holidays and had some time off you can start with fresh creative ideas. You weren’t so worried about running here…or getting this gift for Aunt Betty while also trying to your 40 hours in. YOU’RE REFRESHED! What a concept! I feel so refreshed it’s unbelievable! I feel more energized than I have in a while.

So…what has been going on lately? I got to work on a great campaign for the New Jersey Lottery for the holidays – take a peek (it’s only :15 seconds)

That was a fun project for sure! If you’d like to book me please just click HERE & send me a note.

What else? Well..I’ve added Big Country 95.3 (KDDD) to my roster of radio stations.

That’s just a snapshot of course…daily I’m providing excellent service to all my regular clients while continuing to train and market my amazing demos.

So…what else? I think that’s about it for now. I’m sure I’ll think of something the second I hit “publish” but until next time…

Filed Under: Blog Tagged With: 2020, January, New Jersey Lottery, New Year, Resolution, Winter

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